Notes on how the work actually goes.
Published when I have something worth saying rather than on a schedule. No newsletter, no course, no funnel.
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11 February 2026
Practice
The first ten minutes
Most of what goes wrong in a project was decided before anyone opened a design file. Usually in the first conversation, usually by nobody in particular.
4 min read
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19 January 2026
Process
Against the mood board
A wall of other people's finished work is a great way to agree on a feeling and a terrible way to agree on a decision.
5 min read
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2 December 2025
Practice
Three options is a way of not deciding
Presenting a safe one, a wild one and the one you want is a well-known trick. Clients know it too, which is most of the trouble with it.
4 min read
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21 October 2025
Identity
What a logo is actually for
Not to express your values. To be recognised at a glance, at a bad angle, in poor light, by someone who is not looking for it.
6 min read
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8 September 2025
Product
Designing the bad day
Product design mostly draws the state where everything worked. People remember the other one.
5 min read
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14 August 2025
Practice
Notes on saying no
Running one project at a time is a scheduling decision that turns out to be a quality decision.
3 min read
Got something you want made properly?
Tell me what it is, when it needs to exist, and what you have tried already. I answer every email within two days, including the ones I have to say no to.
Currently booking from March 2026.